Fractional marketing leadership for building-products manufacturers, modular and offsite builders, and climate-tech companies: go-to-market strategy, marketing operations, and growth, without the full-time hire.
Engage for one element or the whole table. Most clients start with strategy and leadership, then build out operations and demand.
A senior marketing lead embedded in your team — setting strategy, owning budget and vendors, and building the function until you're ready to hire full-time.
Positioning, segmentation, messaging, and launch plans that line marketing and sales up behind the same pipeline goals.
CRM, automation, attribution, and reporting set up so you can see what's working — and spend accordingly.
Campaigns, content, and funnel programs that turn a technical product story into qualified sales conversations.
Start small with a fixed-fee Diagnostic, or bring in a senior marketing lead right away.
An audit of your funnel, positioning, tools, and team, ending with a prioritized 90-day plan. A low-risk way to see where pipeline is leaking.
Book an intro call Download the one-pager (PDF) →A launch, repositioning, or CRM and attribution rollout, planned and delivered.
Talk it throughA senior marketing lead embedded in your team, owning strategy, budget, and vendors until you're ready to hire full-time.
Talk it throughAn audit of your funnel, positioning, tools, and team — where pipeline comes from today and where it's leaking.
A focused plan with clear priorities, the right stack, and the right mix of people and partners to execute it.
Run the programs, measure what matters, and hand off to a team that can carry the momentum forward.
More than ten years leading go-to-market, marketing operations, and growth for companies with long sales cycles, technical buyers, and products you can stand next to, plus mission-driven organizations and hospitality brands that need to stand out.
A climate-tech company helping composters, municipalities, and waste haulers needed a marketing engine ready for U.S. and international expansion. I wrote the growth plan, led a small team and agency partners, rewrote the website and SEO strategy, rebuilt the sales collateral, and introduced AI-driven automation and reporting.
423% organic traffic growth · 400% social audience growth · 35% lift in lead quality
Read the case study →A modular builder had marketing and sales working from separate playbooks. I set strategy from competitive analysis, rolled out a CRM the sales team actually used, and relaunched the website, SEO, and project storytelling through photo, video, and drone content.
One shared pipeline · more qualified leads in priority sectors
Read the case study →An established manufacturer needed to be seen for its sustainability and design innovation. I ran the marketing audits behind a new go-to-market plan, then led the corporate rebrand, product-line relaunch, and two new websites.
Full rebrand and relaunch · repositioned around sustainability
Read the case study →A Seattle-based nonprofit uniting Rotary members to eliminate malaria needed its field stories to reach donors. I planned the year-end giving campaign around a donation match, and designed the appeal letter, postcard, web banners, social graphics, and a board-approved presentation template.
Year-end match campaign · 5 channels · reusable visual system
Read the case study →A Latin-inspired tasting-menu restaurant from Chef Norman Fenton needed an identity and a home online. I designed the logo and brand system, built the website, and manage its SEO, Google Search Console, and Google Analytics.
Logo & brand system · website · SEO & analytics, 2023 – present
Read the case study →25 questions to see whether your marketing is ready for your next launch, expansion, or growth push, and where to focus first.
I'm a marketing and communications executive based in Portland, Oregon. For more than a decade I've helped building-products manufacturers, modular and offsite builders, climate-tech, infrastructure, and manufacturing companies turn complex offerings into clear stories — and clear pipelines.
I started Carbon Marketing in 2019 to give growing teams senior marketing leadership without the full-time overhead. Like its namesake, good marketing is the element everything else bonds to.
Connect on LinkedIn → Follow Carbon Marketing on LinkedIn →A fractional marketing director is a senior marketing leader who works part-time inside your company, usually for a monthly fee. You get executive-level strategy, budget ownership, and vendor management without the cost of a full-time hire. Carbon Marketing provides this for growing B2B companies until they're ready to hire full-time.
Carbon Marketing works with building-products manufacturers, modular and offsite builders, and climate-tech companies. These companies typically have long sales cycles, technical buyers, and no senior marketing leader in-house. Carbon Marketing is based in Portland, Oregon, and works with companies across the United States.
Carbon Marketing offers four services: fractional marketing leadership, go-to-market strategy, marketing operations (CRM, automation, attribution, and reporting), and growth and demand programs. Most clients start with strategy and leadership, then build out operations and demand generation.
There are three ways to work together. A Marketing Diagnostic takes 2 to 3 weeks for a fixed fee. A Go-to-Market Sprint runs 6 to 10 weeks with a fixed fee per phase. An ongoing Fractional Marketing Lead engagement is billed monthly with a 3-month minimum. Fees are quoted up front after a free 30-minute intro call.
A Marketing Diagnostic is a 2 to 3 week, fixed-fee audit of your funnel and pipeline, positioning, marketing tools and data, and team and vendors. It ends with a findings report and a prioritized 90-day plan presented to leadership and sales together. It's a low-risk way to find where pipeline is leaking before committing to a larger engagement.
A fractional marketing lead makes sense when you need senior marketing judgment but not a full-time executive salary yet. Common signs: marketing and sales work from different numbers, you pay agencies but no one steers strategy, a launch or expansion is coming without a go-to-market plan, or no one trusts the CRM reports.
Results include 423% organic traffic growth and a 35% lift in lead quality for a climate-tech company; a shared marketing and sales pipeline at Modern Building Systems that cut won deals with no recorded lead source from 15% to 6%; and an award-winning product launch for an architectural products manufacturer. Full case studies are on carbon-marketing.com.
Yes. Carbon Marketing works remotely with companies across the United States and can work on-site in the Portland, Oregon area.
Book a free 30-minute intro call. We'll talk through your goals and whether a Marketing Diagnostic, a project sprint, or an ongoing engagement is the right first step.
A 30-minute intro call to talk through where you are and whether a fractional engagement fits.
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