Case study · Climate tech

Building the marketing engine for a climate-tech company ready to expand.

A climate-tech company whose technology helps composters, municipalities, and waste haulers process food waste and biosolids needed marketing that could keep up with U.S. and international growth.

Covered compost heaps on an open pad under a blue sky

Client: Climate-tech company, organics recycling
Role: Marketing & Communications Manager
Timeline: Jan 2024 – Jul 2025
Scope: Growth plan, website & SEO, collateral, events, automation

The challenge

Proven technology, and a story that hadn't caught up.

The company had years of successful installations behind it and a technical product that solves real problems for composters: odor, emissions, water quality, and cost. But its marketing hadn't kept pace. The website wasn't bringing in enough of the right traffic, the sales materials were dated, and there was no plan tying marketing activity to pipeline.

It was also expanding beyond the U.S., which meant every message, brochure, and trade-show booth needed to work for a second market.

What I did

Four elements, one engine.

01Plan

Growth plan & team

Wrote the marketing plan for U.S. and international expansion and managed a three-person team, agency partners, and the budget.

02Web

Website & SEO

Led the website redesign and SEO strategy and wrote all of the copy, so the site spoke to composters, municipalities, and haulers.

03Sell

Sales collateral & events

Rebuilt the brochure line for U.S. and Australia/New Zealand markets, plus project profiles, booth backdrops, banners, and a customer dinner.

04Scale

Automation & content

Rolled out AI-driven marketing automation and reporting dashboards, and ghost-wrote articles and thought leadership for trade publications.

Results

More of the right traffic, and better leads.

423%

Organic traffic growth after the website redesign and SEO strategy, with inbound inquiries rising alongside it.

400%

Social media audience growth, driven by audience research and segmentation.

35%

Lift in lead quality after rolling out marketing automation and reporting.

50%

Faster content production, with 65% higher newsletter engagement.

Portfolio

Selected work.

Four pages from a product brochure series covering cost of ownership, food waste, and biosolids composting — **Brochure series**A rebuilt brochure line by application (food waste, biosolids, community, mobile, cost of ownership) in U.S. Letter and A4 editions.

Website redesign & copyLed the redesign and wrote the copy, so the first screen says what the technology does, who it's for, and why it's lower cost.

Full-length homepage: services, applications by waste stream, project results, proof points, and a pilot offer — **Full homepage**Scroll to read the whole page, from value proposition to pilot offer.

Project profilesInstallation profiles with project details, written for engineers and public agencies.

Website sections on regulatory compliance and solutions by waste stream — **Website copy**Positioning and solutions written by waste stream, so composters, municipalities, and haulers each find their problem fast.

Invitation to a customer appreciation dinner during a composting conference — **Website copy**Positioning and solutions written by waste stream, so composters, municipalities, and haulers each find their problem fast.

Client and product names withheld. Brand marks have been removed from the work shown.